Getting research insights at the wrong time, or from the wrong place, doesn’t move your work forward.
Sometimes timing is everything – a crisis emerges, an employer locks you out. Your campaign window narrows. You need reliable insights in days, not weeks.
Sometimes precision is everything. You work in specific cities, your campaign targets particular regions, or your organizing focuses on key communities. Your research should too.
That’s why Viewpoints offers rapid response surveys and strategic sub-regional surveys, designed exactly for these challenges.
Rapid response surveys: From kickoff to insights in days
When the landscape shifts rapidly because of an emerging workplace issue, a breaking news cycle, or an imminent campaign decision, waiting isn’t an option.
Our rapid response service delivers topline results within days. We’ve piloted this approach successfully and refined our processes to maintain the rigor and quality Viewpoints is known for, on an accelerated timeline.
This service is about strategic responsiveness. We work closely with you to focus on the questions that matter most, leverage our established supplier relationships, and deliver actionable insights when timing is everything.
Strategic sub-regional surveys: Precision where it counts
Not every research question needs province-wide or national coverage. Sometimes, you need deep insights from a specific region – a city, an electoral district, or other sub-regions where your work is concentrated.
Strategic sub-regional surveys target your research investment exactly where you need it. It gets you representative, reliable data from the communities that matter most to your work.
If you’re a labour organization negotiating with employers contracted in specific cities, or an advocacy group working on municipal policy issues in targeted communities – this is for you. You need focused, robust data from more specific places than traditional polling supports.
The power of combining speed and precision
These two capabilities work powerfully together. When you need targeted regional insights on a compressed timeline, you get both strategic focus and rapid turnaround.
We’ve already put this into practice. After piloting these approaches with clients facing time-sensitive decisions, we’re now offering rapid response surveys and strategic sub-regional surveys as core services.
Ready to move at the speed of your work?
Our team is here to help you get the insights you need, when and where you need them. Let’s talk if you’re:
- Looking to respond to rapidly changing public or member opinion
- Working on a campaign with tight decision-making windows
- Needing strategic insights from specific geographic areas
- Thinking “I wish we had this data last week”
Reach out to us at info@viewpoints.ca or 204-988-9253.