Insights
The Return of In-Person Focus Groups: Balancing the Benefits of Online and In-Person Research
In 2020, the COVID-19 pandemic transformed the way we work and interact, forcing us into a virtual realm of endless Zoom meetings and remote collaboration. But after three long years of "you're on mute," we're excited to announce that in-person focus groups are making...
Chow leads Mayoral race in new Viewpoints poll
Viewpoints Research has released the results of their latest survey for the Toronto mayoral by-election. The survey shows Chow leading among all other candidates, and it also sheds light on Torontonians’ attitudes towards change in the upcoming by-election. According...
Leveraging Polling in the Media: The Saskatchewan Teachers’ Federation
At Viewpoints, we strive to assist our clients in maximizing the impact of their research. Recently the Saskatchewan Teachers' Federation (STF) effectively leveraged polling to generate significant media coverage and bring their issues to the forefront. By employing a...